Several requirements for food packaging

1. The object is clear

Specifically targeted at the consumer groups in the performance of packaging. For example, in middle-aged and old-age foods, the packaging form is more traditional, and the color will adopt a deep and steady color; children's food requires the packaging to be lively and lovely, colorful and often has some added value (such as can be used as a toy or collection); Products can display local characteristics on the packaging, such as dialects, cultural traditions, etc.

2. Aesthetic value

With the development of the times, people's aesthetics are constantly improving and their requirements are constantly increasing. In the past, simply packaging a product photo could not satisfy people's aesthetics, and they needed a more artistic expression. Designers also use abstract methods to make product packaging more artistic, leaving people with room for delusion.

3. Unique packaging

The food packaging on the market is dazzling, how to make your products stand out from many similar products, which requires innovation and innovation.

4. Moderate packaging

The packaging screen can be exaggerated as appropriate, but it should not be exaggerated. Modern food packaging design is increasingly using artistic effects to express product features, such as computer painting products, this method can make up for the lack of photography, can be combined with ingredients, raw materials, etc., so that people can more intuitively understand the product, trust product.